For Goodness Shakes! ®

The senior road squad with the For Goodness Shakes! event wagon

Every keen athlete knows that the recovery element of competition is just as important, if not more important, than the actual competing itself. This is why www.agiskoviner.com are pleased to announce a new association, My Goodness Ltd & For Goodness Shakes! ® , a great tasting low fat pre-mixed post-event recovery product, widely available throughout the UK at Tesco Express, Total, Jet, Makro and other convenience locations.

The association with My Goodness Ltd, the brains behind the For Goodness Shakes! ® product will initially see the senior road squad be supported throughout the year with the product, which comes in two flavours, Big Banana and the rider’s favourite at the moment, Great Choc Malt. The support being kindly offered will possibly expand into other areas of the www.agiskoviner.com project later on in the year and being extremely visible at all of the key events that the senior road team are targeting. The For Goodness Shakes! ® event wagon will be providing product samples, information and advice.

For Goodness Shakes! ® recovery drinks already have the endorsement of other top-flight athletes, notably Olympic decathlete Dean Macy. CEO Stuart Jeffries, a keen cyclist himself and Sports Development Manager Alex Brooks, both of My Goodness Ltd, explain about their product:

“My Goodness Ltd was set up to address a recognised need within the sports recovery market: a world-class product that athletes enjoyed. My Goodness Ltd launched For Goodness Shakes! ® in 2004 to address this issue. For Goodness Shakes! , as well as providing the right nutrients that the body needs to recover properly, has been designed specifically to overcome 2 major problems in recovery: palatability and timing.

World Class Recovery

For Goodness Shakes! ® provides the body with the right balance of carbohydrate, protein and fluid for recovery. It contains 45-60g of easily absorbable carbohydrate to replenish the muscle glycogen, and 16g of protein which includes 9 essential amino acids that the body can not produce. For Goodness Shakes! ® also contains Nutrimix ®, a blend of 23 vitamins and minerals specifically designed for athletes.

Palatability

Most sports recovery products come in powder form, they can be hard to mix and don’t taste that great. Poor taste can mean that they can be difficult to consume post-exercise when the body is tired. This can result in the body not getting enough of the right ‘food’ to re-build and is detrimental to performance. For Goodness Shakes! ® was designed to taste great so that athletes want to finish it.

Timing

Recovery products need to be consumed within 15-30 minutes of finishing exercise to get the best results, if you have to mix the product this window of opportunity may be lost. For Goodness Shakes! ® is pre-mixed and therefore available immediately after exercise, it is also a long life product, so it is perfect for the kit-bag and world class recovery is always at hand.”

Mark Pettitt, Senior Team Road Manager of www.agiskoviner.com says: “this new association formed with My Goodness Ltd & For Goodness Shakes! ® along with the backing from one of our existing sponsors Agisko, now completes the range of products available to our riders from pre, throughout and on to the post competition phase. The ethos of natural ingredients and nothing else behind the Agisko range of pre and competition energy and hydration gels, is carried through with the For Goodness Shakes! ®, with a 100% natural make-up of milk, vitamins and minerals, which together will provide the right balance of fluid carbohydrate and protein to our riders, exactly what a competitive cyclist looks for immediately after exercise. Of course they taste good as well, a major problem with most other products out there”.

For Goodness Shakes! ® - the essential information:

• a low-fat milkshake
• 2 flavours : Big Banana & Great Choc Malt
• provides the right balance of protein, carbohydrate & fluid for recovery
• contains Nutrimix ® - a sports blend of 23 vitamins & minerals
• pre-mixed & with a long-life in the kit bag
• 100% natural ingredients
• tastes great!

All the riders on the squad really appreciate the support that the team at My Goodness Ltd are offering and would like to thank CEO Stuart Jeffries, Alex Brooks & Jeremy for their time and efforts. To find out more about For Goodness Shakes! ® and why it’s becoming the recovery product of choice of top athletes visit their website www.forgoodnessshakes.com

www.agiskoviner.com are a Southern based, inclusive club with racing teams that will accept all standards of rider, official, organiser, youth, junior, lady, veteran, etc, so long as you subscribe to the basic criteria we ask of you in order to have everyone singing off the same song sheet!  Check out our website for the latest news and results.  Come on board and get involved!  See www.agiskoviner.com, browse around and apply for membership.